Pennexx has submitted to the United States Patent Trademark Office its formal application for "Systems and Methods for Running Social Media Marketing Campaigns." This application claims the benefit of U.S. Provisional Patent Application Serial No. 62/967,679 filed in 2020 and covers aspects of Pennexx's  social media merchant marketing technology. This is a significant milestone in the company that can increase future shareholder value and protects its existing technology. Upon approval, a patent gives Pennexx the right to stop others from copying Pennexx's invention without permission. This would prevent other companies from competing with the company using its invention and increase its value as it protects its intellectual property. It would also put the company in a position to license the technology to other companies, providing another possible revenue source.