Peloton Interactive, Inc. announced the appointment of Lauren Weinberg as Chief Marketing Officer. She will replace Leslie Berland. Weinberg brings over 20 years of expertise as an insights-driven marketing leader.

She will serve as a member of Peloton's leadership team, reporting directly to CEO Barry McCarthy. Weinberg will oversee brand and product marketing, growth marketing, creative, consumer insights, membership, and global communications. Weinberg joins the team from Intuit, where she served as SVP, Chief Marketing and Revenue Officer for QuickBooks.

Prior, she led global marketing and communications as Chief Marketing Officer for Square, the $50 billion company that provides technology and software solutions for millions of global small business owners. She has also held marketing roles at Yahoo, MTV and AOL. Weinberg has been named on Forbes' "50 Most Entrepreneurial CMOs" list, Adweek's "Top 18 CMOs", and Brand Innovators' "Top Women in Marketing." Weinberg also serves as a Board member for the Mobile Marketing Association Board member and is anAdweek executive mentor.

Weinberg will be based in New York City.