Peekaboo Beans Inc. announces the launch of a new core style developed for the brand. Peekaboo Beans launched their children's sleepwear, "Bean Jammies", on February 20th, 2020. This new style meets children's sleepwear safety regulations, made of 100% cotton with the same environmental, sustainable and intentional designs for children's comfort and play the brand is recognized for. Given the sleep requirements for children and the number of hours kids are likely to be wearing sleepwear each day, this new style allows the brand to be children's go-to for every minute of every day. Peekaboo Beans sleepwear are backed by Dr. Deborah MacNamara, a clinical counsellor and developmentalist on faculty at the Neufeld Institute, with messages designed to be used as a tool to help bridge the nighttime separation between a child and parents. This unique element, combined with comfortable sleepwear, will make bedtime and sleep for children more productive - a win for children and their parents.