PayPal Holdings, Inc. announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective January 14, 2019. In this newly created role, Johnson will be based in the company’s San Jose headquarters and report directly to PayPal CEO Dan Schulman. As PayPal CMO, Johnson will lead strategic marketing for PayPal and its family of brands around the world, building on the transformational work already accomplished. Johnson brings more than two decades of marketing experience to PayPal. Most recently, she was a founder and managing partner at West, a hybrid marketing and venture capital firm that worked with startups to accelerate product/market fit.