Sustaining valuable engagement with its base of SME customers, Pan Asia Bank recently organised a successful webinar via Zoom for more than 250 of its customers. The webinar which was moderated by Pan Asia Bank Snr. DGM Naleen Edirisinghe, was live-streamed on the bank's official Facebook page and attracted a large number of viewers. The webinar focused on the theme, 'Revitalising the Small and Medium Enterprises' and was conducted by Dr. Nirmal de Silva.

A webinar on this topic was very timely as businesses have been badly affected by the lockdown and curfews imposed to combat COVID-19. SMEs especially have been hit the hardest during this period and this webinar was Pan Asia Bank's way to support its SME customer base by offering perspectives and solutions to get their businesses back on track. Offering advice from survival to growth, the webinar showcased the need for business owners to analyse their business model in light of the pandemic and make required changes to suit the present business climate in the best way possible to gear for growth. Pan Asia Bank is committed to support SMEs irrespective of their scale - big or small - as it considers them to be the lifeblood of our economy. Synonymous with SME banking, Pan Asia is actively addressing national priorities by supporting the SME sector to help them achieve their full potential. For this purpose, the Bank continues to strengthen its regional presence and deploys more resources to support these segments. Pan Asia Bank identifies SMEs and then supports them through low cost funding and technical and business management skills.

In addition to this initiative, Pan Asia Bank deployed a range of value added services to ensure customers could stay at home safely and yet could access its banking solutions during the pandemic with Mobile ATM services, etc. The safety and well-being of its customers is the foremost priority for the bank and all its activities will be conducted in compliance with guidelines issued by the government and the health authorities.

© Pakistan Press International, source Asianet-Pakistan