P2P Transport Limited and Telstra announced a partnership to deliver one of the world's leading digital taxi top advertising solutions to the Australian market. This three year partnership worth $17 million delivering P2P funding for 900 digital taxi tops, mobile communication and a range of support services that leverage Telstra's expertise in mobile data communication. P2P expects that payments to Telstra will be made from advertising cash flow over the course of the three year period.

A small number of screens are currently being installed with deployment of the initial 300 units expected to be completed and generating revenue by end of December 2018.