OptiMobile enters into a new market area with the development of a voice-focused communication solution directed at the e-Commerce industry. The product is intended to provide a closer interaction between merchants and customers, leading to increased conversion rates and more value for web shops and other web sites where interaction is critical. While most existing communication solutions for e-Commerce focus on chat services and move away from human interaction by using bots and AI, OptiMobile has identified a need for voice-based communication for key customer categories and product segments. The product, called Woony, will be designed for easy implementation on existing sites, offering a calling capability directly from the web browser, supporting all devices, i.e. computers, tablets or mobile devices.