"Ad Insertion in a Box" Allows Operators to Rapidly Introduce Digital Advertising Services with Minimum Risk and Immediate Revenue
The "Ad Insertion-in-a-Box" solution includes digital splicers, campaign management systems, cue management and encoding/transcoding, installation services and 7x24x365 technical assistance to support cable operators in preparing their systems for advertising capabilities.
ARRIS has integrated the flagship SkyVision Advertising solution with the components required to introduce an advertising system, with reduced operational expenses, and in a risk managed and assisted solution within a short timeframe. "We are very excited to bring a turnkey bundled solution to the marketplace that builds revenues in a safe and trusted environment," said Claudio Cerioli, SVP, EMEA Sales. "Leveraging the best of breed advertising products into a simple and efficient end-to-end solution responds to the demands of our customers and the marketplace."
Aimed at emerging ad sales operations of less than 200 channels, OpenTV Eclipse, accommodates the vital campaign management component of this bundled solution allowing an operator's advertising sales team to maximize yield on their inventories, saving money and significantly optimizing work flow. Date, time and currency functions can be easily customized for the local market, and as advertising operations mature, operators can migrate to the EclipsePlus(TM) solution which is designed to manage larger scale operations.
"We are proud to collaborate with ARRIS on this new turnkey solution geared at up-and-coming ad sales operations," said
About ARRIS
ARRIS is a global communications technology company specializing in the design, engineering and supply of broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver reliable telephony, demand driven video, next-generation advertising and high-speed data services. Headquartered in
About OpenTV
OpenTV is one of the world's leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company's software has been integrated in more than 127 million devices around the world, and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV's campaign management solutions, including Eclipse(R) and EclipsePlus(TM), currently provide advertising services to nearly 30 million cable subscribers across
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