J.C. Penney Company, Inc. announced the appointment of Joe McFarland as executive vice president of stores, effective immediately. McFarland brings over 20 years of retail operations experience to JCPenney, and succeeds Tony Bartlett. In his role, McFarland will lead the operations of all 1,000 JCPenney stores.

His responsibilities will also include the implementation and support of numerous key JCPenney initiatives, including same day pickup, in-store jcp.com fulfillment, improving sales productivity and more. Additionally, McFarland is charged with simplifying operations, enabling the voice of associates and promoting a service culture across the entire stores organization. McFarland possesses over 20 years of retail experience and brings an excellent operational skill set to the JCPenney leadership team.

Since August 2015, McFarland has been pursuing his passion of providing affordable housing to families in need. He and his wife established an Atlanta-based non-profit real estate company to help achieve this goal. McFarland is a board member of the Lisa Beth Gerstman Foundation and City of Hope.