Northamber : becomes Lenovo’s third UK distributor

7^th June 2021: Lenovo Infrastructure Solutions Group (ISG) today unveiled its new distribution strategy in the UK and Ireland. Northamber Plc has been added to Lenovo's roster of distributors giving more channel partners across the UK access to Lenovo's portfolio of servers, storage, and solutions products.

Northamber becomes Lenovo ISG's third UK distributor alongside Arrow and TechData, giving Lenovo access to an extensive breadth of new IT channel partners focused on serving SME and mid-market businesses.

'This year, we are evolving Lenovo's distribution strategy,' said Ian Jeffs, General Manager, Lenovo Infrastructure Group. 'Our existing distributors support some of the UK's biggest blue-chip companies, public sector organisations and AI and solutions specialists. Working in collaboration with Northamber, we can collaborate with even more partners supporting growing businesses throughout the UK.

'This year, Lenovo ISG's ambition is to become one of the UK's top three IT infrastructure solution companies. Evolving our distribution strategy will allow us to support the channel better and help more partners access our technology solutions,' concluded Jeffs.

Northamber is a long-established distributor with significant experience working with resellers to develop server and storage solutions. Northamber's flexibility and Value Add focus has built strong reseller relationships across SMB and Mid-Market partners; being able to offer Lenovo's server and storage portfolio as well as Lenovo's Alliance partners aligns with Northamber's focus on helping those partners grow. Northamber is adding dedicated Lenovo specialists to complement the high technical capability to support this new relationship.

'Northamber is delighted to be working with Lenovo Infrastructure Solutions Group. Northamber's heritage was built on distributing server and storage into SMB and Mid-market; the addition of Lenovo's portfolio and its clear commitment to the SMB channel will allow us to bring an exciting new offering to this space through our loyal partners,' said Alex Phillips, Managing Director, Northamber.

Today's SMB and Mid-market companies, post-pandemic, are focused on building greater resilience into their business, and digital transformation continues to be the number one focus for IT decision makers. Lenovo's continuing commitment to collaborating with its worldwide partner ecosystem helps them build solutions that fulfil the exact requirements of their customers, whilst reducing risk, increasing reliability, and supporting digital transformation.

About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com,and read about the latest news via our StoryHub.