Nordic Aqua Partners A/S announced two key appointments that will significantly bolster its business development, strategic partnerships, and market presence in China. Effective October 1, 2024, Morten Westby will join Nordic Aqua as the new head of business development and strategic partnerships. Morten is a seasoned executive in the seafood industry with extensive experience in the Chinese market.

He previously served as the VAP Asia Manager at Lerøy, where he played a crucial role in expanding their footprint across Asia. Morten's deep understanding of the seafood sector and his strategic acumen make him an invaluable addition to the Nordic Aqua team. As of July 1, 2024, Vanessa Liu has taken on the role of Senior PR Executive at Nordic Aqua.

Vanessa brings a wealth of experience in PR and branding particularly in the premium seafood segment within China. Her expertise will be pivotal in enhancing the brand image and marketing efforts for Nordic PureAtlantic, and ensuring the company's high-quality land-based Atlantic salmon resonate strongly with Chinese consumers.