Nila Spaces, an Indian real estate brand based in Ahmedabad, has partnered with Times OOH for its DOOH campaign called "Vida – the future of urban living," according to a press release.

In what the company is promoting as a first-of-kind "roadblock DOOH campaign," the Vida creative ran across the city of Ahmedabad on 118 Times OOH digital billboards across the urban area.

"We are a progressive company that believes in undertaking initiatives that are fresh, lively and exciting," Deep Vadodaria, director at Nila spaces, said in the release.

"The entire city with help of 118 digital billboards was painted with VIDA by Nila Spaces Limited for a day which helped the brand in gaining huge recognition in the market as well as extensive visibility with the help of digital billboards," he added.

Provided by Times OOH.

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