James Higgs will join Nicoccino as Marketing Director as of Aug. 2015. Mr. Higgs will develop and lead global marketing initiatives for Nicoccino Holding, including the company's brand and go-to-market strategy.

James has over 15 years of experience in the tobacco industry where he has held various positions within sales and marketing in companies such as British American Tobacco and Henri Wintermans Cigars. Most recently, Mr. Higgs served as Head of Marketing & Public Affairs at Scandinavian Tobacco Group United Kingdom.