DGAP-News: NEXR Technologies SE
/ Key word(s): Product Launch
NeXR Technologies SE: H&M Germany opens selected stores for virtual fitting with AvatarCloud app Berlin, 30 September 2021 NeXR Technologies SE (XETRA: NXR) has reached one more milestone in its groundbreaking cooperation with H&Mbeyond. By installing the Fusion III body scanner developed by NeXR Technologies and starting the test phase of the AvatarCloud Fashion application, H&M Germany is opening selected stores for virtual fitting of its new collection. From 14 October to 6 November this year, H&M customers will have the opportunity to virtually try on perfect-fit looks from the new collection from home and outside of store opening hours via "digital fitting rooms" in two stores in Berlin and one H&M store in Hamburg. As part of the test phase, customers can have a personal avatar, a digital twin, created free of charge with their exact body measurements in the scanners of participating H&M stores. The innovative AvatarCloud app from NeXR Technologies allows customers to try on the matching styles of around 30 pieces of apparel from the new collection on their own avatar. An expansion of the virtual fitting offer to further collections is already technically possible. NeXR Technologies SE: H&M Germany opens selected stores for virtual fitting with AvatarCloud app The technology, developed by NeXR and driven forward in collaboration with H&Mbeyond. for use in fashion retail, strives not only to offer an exciting digital shopping experience but also to analyze together with customers what impact "digital fitting rooms" can have on shopping behavior. H&Mbeyond. the Berlin-based innovation lab of H&M Germany, is responsible for developing and piloting innovative products and services relevant to H&M's global organization. Markus Peuler, Managing Director of NeXR Technologies SE: "We are very proud that H&Mbeyond. awarded us as a trusted partner in their innovation work immediately with the test operation in three of their major stores. With our Virtual Fitting solution for H&M Germany, we have reached another milestone in the roll-out of our products announced for the current financial year. We are confident that this cooperation will also enable us to make a long-term contribution to sustainability in the textile industry. That is a very important matter for us." The AvatarCloud app is available on the Apple AppStore and Google Play. For more information on AvatarCloud and the new H&M collection, please visit: avatar.cloud. About NeXR Technologies About H&M
For further information, please contact: sp@crossalliance.de
Telefon: +49 (0) 89 125 09 03-31 press.germany@hm.com Telefon: +49 (0) 40 35 09 55-876
30.09.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. |
Language: | English |
Company: | NEXR Technologies SE |
Charlottenstraße 4 | |
10969 Berlin | |
Germany | |
Phone: | +49 (0) 30 403 680 143 |
Fax: | +49 (0) 30 403 680 141 |
E-mail: | l.herrmann@nexr-technologies.com |
Internet: | www.nexr-technologies.com |
ISIN: | DE000A1K03W5 |
WKN: | A1K03W |
Listed: | Regulated Market in Berlin, Frankfurt (General Standard); Regulated Unofficial Market in Dusseldorf, Munich, Stuttgart, Tradegate Exchange |
EQS News ID: | 1237186 |
End of News | DGAP News Service |
1237186 30.09.2021