Nelly Group AB (publ), formerly Qliro Group AB (publ), is a Sweden-based group of Internet retailers. With a direct-to-consumer strategy and own brand NLY by Nelly, it offers fashion and beauty products to young women through Nelly.com. Its assortment includes lingerie and swimwear, clothing, accessories, beauty products and sportswear for women. The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The Company operates on the Scandinavian market.
NELLY GROUP AB 
