NCR Corporation announced that Pilot Flying J is deploying its transformational store architecture solution, NCR Software Defined Store (NCR SDS) enabled by Zynstra. This unique virtualization solution is a part of NCR’s blueprint for the next generation retail store architecture. The architecture is purpose built for retailers and creates an agile infrastructure across the entire store reducing costs and optimizing operations for faster innovation. By virtualizing back and front office store technology with intelligent automation, retailers significantly reduce the number of servers and hardware to maintain. This simplifies maintenance and enables systems to operate on multiple devices. NCR has been working with Zynstra to bring proven virtualization technology with centralized management to the retail industry. Retailers now have the ability to optimize their store technology costs while accelerating the digital transformation path for their stores. NCR will showcase this as well as its other digital first solutions at NRF 2019 at the Jacob K. Javits Convention Center in New York City, at booth #3419 from January 13-15.