Naturally Splendid Enterprises Ltd. announced that after a brief term as interim CEO, the company has now appointed Mr. Douglas Mason as permanent CEO. Douglas Mason has over 25 years of experience in the public markets, having served as a senior officer and director for a number of public companies, including 20 years as President and CEO of Jolt Cola and Clearly Canadian Beverage Corporation. Doug has been credited as one of the pioneers of the New Age Beverage category. Doug also has extensive experience in financings and acquisitions in capital markets, raising over $200 million over the past 25 years.