National CineMedia announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024. In this role, Sullivan will oversee the Company?s sales and marketing strategy and lead initiatives to continue the momentum of brands returning to the theater to reach sought-after audiences. Sullivan will join the executive leadership team, reporting directly to Chief Executive Officer Tom Lesinski.

Sullivan brings over three decades of experience at the highest levels in the media and advertising industry, driving revenue growth in digital multiplatform sales. She has served as CEO at PHD Media US and Chief Investment Officer at Omnicom Media Group (OMG), held a range of executive positions at both ABC Television and NBCUniversal Media, LLC, and most recently was a senior advisor to BranchLab, Equativ, Smartly.io, and Telly. Scott Felenstein, current President of Sales, Marketing, and Partnerships, will be departing NCM when his contract expires at the end of this quarter and will assist with a smooth transition and ensure continuity for team and clients.