PRESS RELEASE

New Royal Delft Experience starts up

Delft Blue comes to life in Royal Delft Experience

Delft, 19 April 2012 - Royal Delft has opened the doors to the new Royal Delft Experience. Visitors can make a modern journey through the world of Delft Blue. Henk Schouten, CEO Royal Delft: "Our new Experience is a special encounter for young and old. Audio-visual presentations with special effects, special themed rooms and demonstrations by our Master painters mean that a visit to Royal Delft is interesting to a broad public. The official opening of the Royal Delft Experience is on 31 May 2012."

In the Royal Delft Experience visitors travel from the past of the age-old earthenware to the present. The tour starts with a multimedia presentation that brings to live the history and production of the Delft Blue pottery. The tour also incorporates special themed rooms, including the authentic dining room of
painter Johannes Vermeer, a 17th-century contemporary of Delft Blue, and the Royal treasury. This
room holds the complete collection of Delft Blue produced for the Dutch Royal family through the centuries. A visit to the historical courtyard, the workshop or a demonstration by Master painters also provide a unique experience.
Royal Delft is ready for the future. Henk Schouten: "We consider it very important that the tradition of handmade Delft Blue is preserved. Every year we receive around 120,000 visitors from the Netherlands and abroad. The dynamic presentation in our Experience makes a visit more attractive and accessible to a broader public."
The new Royal Delft Experience at Rotterdamseweg 196 in Delft is open Monday through Sunday
from 09.00 a.m. to 05.00 p.m. (closed on Thursday, 31 May 2012). The entry fee is € 12.- and children under the age of 12 can visit the Experience free of charge with an adult. There is plenty of free parking in the immediate vicinity of Royal Delft.
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Note to the editor

For further information or images please contact Alexander Viazemsky PR
+31 (0)20 - 609 03 29

Contacts

Micaela Romani
+31(0)6 52 02 42 22 micaela@viazemsky.nl
Jeroen Kimmel
+ 31(0)6 51 60 25 89 jeroen@viazemsky.nl

About Royal Delft

Since 1653 handmade earthenware has been produced and painted in the factory, the N.V. Koninklijke Delftsch Aardewerkfabriek 'De Porceleyne Fles Anno 1653'. These days the enterprise is not only a knowledge centre for ceramics but also a museum, including a showroom and lunchroom. Royal Delft receives more than 120,000 visitors per year from around the world, who are keen to take a look at the famous Delft Blue earthenware.

Address and telephone number

Rotterdamseweg 196
2628 AR Delft
+31 (0)15 251 20 30

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