My Food Bag Group Limited is a New Zealand-based company engaged in the online food delivery business and a meal-kit provider. The Companyâs principal activity is the commercial operation of a meal kit business. It is engaged in creating and delivering meal kits, pre-prepared ready-to-heat meals, and grocery items to New Zealand customers. The Company offers a range of meal kits in New Zealand under its My Food Bag, Fresh Start, Bargain Box, and MADE brands. The My Food Bag brand offers a variety of choices for all Kiwi households, with its range of recipes. Its specialist brand, Fresh Start, targets weight loss and wellness with calorie-controlled meals accompanied by weight loss challenges designed by its in-house nutritionist. The Bargain Box brand offers up to 15 recipes with a range of family faves, Kiwi classics, and flexitarian options. The MADE brand enables customers to select from a variety of single-serve meals per week, which include lunches, dinners, and desserts.
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