By Chris Wack
Molson Coors Beverage Co. said Tuesday it has expanded its exclusive agreement with The Coca-Cola Co. to develop and commercialize a brand of full-flavor alcohol beverages inspired by the Simply chilled juice brand.
The companies already have a relationship with Topo Chico Hard Seltzer.
Molson Coors would launch the Simply Spiked Lemonade variety pack this summer, inspired by some of Simply's best-selling non-alcoholic products.
Simply is Coca-Cola's second-largest U.S. brand in terms of net revenue.
Simply Spiked Lemonade would be sold in slim-can 12 packs as a variety pack, and 24 ounce stand-alone cans of select flavors. Molson Coors would produce, distribute and market Simply Spiked Lemonade as part of an agreement with Coca-Cola.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
01-25-22 0920ET