Missfresh Limited announced it has entered a strategic partnership with Ocean Engine, a digital marketing platform owned by Bytedance, and expanded its presence on one of China's most popular social networking platforms, Douyin, by launching a unique livestream grocery shopping service with less than one-hour delivery in Beijing and Shanghai. Going forward, Missfresh and Douyin intend to extend the livestream shopping experience to all 17 cities where Missfresh operates its on-demand Distributed Mini Warehouse (DMW) business. Moreover, Missfresh will offer more private-label products to Douyin livestream shoppers to deliver an exceptional instant shopping experience.

This business partnership boasts Missfresh's first-mover advantage of offering delivery times in as fast as 30 minutes for livestream shopping, while simultaneously highlighting that livestream shopping is embracing instant deliveries in addition to next-day and two-day shipping services. The collaboration with Ocean Engine for Missfresh's grocery shopping livestream on Bytedance's app Douyin primarily focuses on fresh ingredients, prepacked food, and beverage products. When a shopper places their order for Missfresh products via Douyin's livestream studio, the Missfresh's DMW that is nearest to the delivery address will instantly fulfill the order by completing the picking, packing and shipping process within several minutes, and delivering to the shopper's doorstep within one hour.

Apart from placing orders during Douyin livestream sessions, customers can also purchase Missfresh products by browsing Missfresh's online store on Douyin's platform, where they can again enjoy Missfresh's instant delivery in as fast as 30 minutes.