Mirriad Advertising : Interim results presentation – September 2022

INTERIM RESULTS

26 September 2022

SPEAKERS

John Pearson	Stephan Beringer	David Dorans
Non-Executive Chairman	Chief Executive Officer	Chief Financial Officer

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INTRODUCTION - OUR MISSION

As the world's largest content owners, producers, and advertisers face

unprecedented pressure on their businesses,

Mirriad's mission is to provide the most advanced and effective advertising

solutions to the content industry that are easy to deploy and easy to

integrate.

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INTRODUCTION - INVESTMENT CASE

Large market opportunity - core TV/Video ad market worth $149BN, increasing need to innovate in the face of macroeconomic and industry challenges

Integrating with the media buying ecosystem -for scale and automation, moving to next adoption phase

Leading in-contentadvertising platform - drawing on hundreds of campaigns and proof of superior effectiveness

Patented platform - first mover advantage - 35 patents granted to-date

Continuing inroads into North America, the world's largest advertising market - strong growth against agreed KPIs

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INTRODUCTION - COMPANY HEADLINES

Revenue for H1 of £577k (H1 2021: £1.1m). Due to seasonal nature of key advertising markets and the sales pipeline, higher revenues are expected in H2

Improvements recorded across key non-financial KPIs on supply and demand sides

Strategic decision to withdraw from China after development below expectations and uncertain outlook Mixed levels of progress in international markets, reviewing strategy

US: YoY growth, advertiser and partner roster expansion, active work with all agency groups

First dynamic campaign delivered, initiating path into programmatic and wider ecosystem integration Foundational research whitepaper released with Kantar proving superior advertising impact

New Non-Executive Directors appointed in June and July 2022

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