MiMedia Holdings Ltd. announced the addition of Mr. Joao Allende to the position of Vice President of Business Development. Mr. Allende is a 25+ year veteran of the telecom and smartphone industry having served in several key executive roles, including: Former Director of Product Management at Qualcomm, where Joao led commercialization of Qualcomm's Global Pass Initiative that expedited Smartphone creation in less than 60 days and managed relations with all Carriers, OEMs, Distributors, EMS and ODMs, and Former Senior Director of Product Marketing and Sales at Nokia, where Joao led customer development in MEA, LATAM, Eurasia and other emerging markets, 60+ countries served. Part of management leadership that executed transition of Nokia's device portfolio to Microsoft Windows Mobile.