Midsona's implementation of the new strategy continues, with the aim of strengthening profitability and achieving the new financial targets. As a next step, the Group is now establishing central functions for Marketing & Innovation, Purchasing and HR to increase coordination and create the right conditions for profitable growth. Within these focus areas, cutting-edge expertise is recruited internally, who in their new roles will be part of the Group Management.

In order to successfully implement the new strategy, Midsona's management and board have decided to strengthen the central coordination between the different divisions, but also the various functions. Three focus areas that strengthen the strategy: By establishing central and cross-divisional functions for the areas of Marketing & Innovation, Purchasing and HR, a stronger foundation is created for creating growth opportunities. The organisational structure will come into effect as of August 15, 2024.

Markus Wessner will be Ulrikas Palm's successor as Division Director Nordics. As previously communicated, Ulrika Palm will leave the Group in the autumn of 2024. Today, Markus has the role of Country Director for Midsona Sweden and Denmark.

He has a background in sales and marketing from companies such as Cloetta, Kellogg's, BRIO and ICA. Anna Törnebrant, former Nordic Consumer & Marketing Director, will take on the role of Chief Marketing Officer. Anna has previous experience as CEO of Sydgrönt and leading positions in sales and marketing within Mars Inc. and Barilla.

Åsa Gavelstad, former Nordic HR Manager, will take on the role of Director HR. Åsa has previously worked as HR Manager at Abdon Food and before that in several HR roles within Sony Ericsson Mobile.