MicroStrategy Inc. announced the availability of its new Parallel Relational In-Memory Engine (PRIME) option for the MicroStrategy Cloud(TM) at its annual user conference, MicroStrategy World 2014, in Las Vegas. MicroStrategy PRIME(TM) is a massively scalable, cloud-based, in-memory analytics service designed to deliver extremely high performance for complex analytical applications that have the data sets and user concurrency. Facebook has successfully built high value information-driven applications with the technology that powers MicroStrategy PRIME.

MicroStrategy PRIME breaks new ground by tightly coupling a visualization and dashboarding engine with an innovative massively parallel in-memory data store. This architecture allows companies to build highly interactive applications that deliver responses to hundreds of thousands of users in a fraction of the time and cost of other approaches. MicroStrategy PRIME acts as a performance accelerator, opening up the data in databases to a much larger user population, driving new demand for information.