Looking Glass Labs Ltd. announced that its has hired Ryan Lassi as the Senior Vice President of Marketing for its flagship studio, House of Kibaa. Mr. Lassi comes to HoK as a seasoned veteran with a track of growing global brands across the technology, music, beverage and creative services industries. His career highlights include helping to build notable brands such as Red Bull and Spotify.

At Red Bull, Mr. Lassi spent nearly 10 years in various marketing functions while leading teams, managing yearly business plans and executing IRL experiences to drive product consumption. Most recently, he was at the technology-curated travel company, Pollen, as its Global Head of Partner Marketing.