Corporate news announcement processed and transmitted by Hugin AS.
The issuer is solely responsible for the content of this 
announcement. 
----------------------------------------------------------------------
--------------    




The Zurich events agency, Rufener Events Ltd., is being integrated
into the Swiss Exhibition Group - now MCH Group - under the auspices
of MCH Swiss Exhibition (Holding) Ltd., with retroactive effect as of
1 January 2009. MCH Group is thus expanding its business activity by
a further segment in the event services field. For the successful
Rufener Events Ltd, integration into MCH Group is opening up further
growth prospects.

Rufener Events Ltd. with head office in Zurich, was set up in 1994 by
its current CEO, Hans-Jürg Rufener. The company currently has some 30
employees who create and implement events worldwide for eminent
national and international business groups. This internationally
active agency, which is focussed on demanding corporate events,
offers its customers comprehensive services, ranging from the
development of concepts for their events through to the planning and
holding of these events. Customers include globally-operating big
business and international associations with their head office in
Switzerland.

Rufener Events is to be run as an independent subsidiary within MCH
Group, under the management of Hans-Jürg Rufener. "The agency's
integration into MCH Group gives us the opportunity to implement our
growth strategy in an expanded and accelerated form", explains the
CEO of Rufener Events. "The strong network of competent partners
within MCH Group will enable us to open up new market segments."

Expansion of business activities

With the acquisition of the event agency, MCH Group now takes in the
two exhibition companies in Basel and Zurich - MCH Swiss Exhibition
(Basel) Ltd. and MCH Swiss Exhibition (Zurich) Ltd. - together with
the service companies Winkler Veranstaltungstechnik AG, Expomobilia
AG and Rufener Events Ltd., all of which come under the auspices of
MCH Swiss Exhibition (Holding) Ltd. The business activity of MCH
Group is thus divided into three strategic business fields: the
organisation of leading national and international exhibitions (with
some 30 exhibitions of its own, including BASELWORLD and Art Basel);
management of its own exhibition and conference infrastructure in
Basel and Zurich; and event management, stand construction and event
technology services.

"With Rufener Events, we are expanding our activity in the event
market still further and thus strengthening our position as an
internationally leading live-marketing company," stresses René Kamm,
CEO of MCH Group. "MCH Group is now a unique network which can
provide all the relevant services for the national and international
exhibition and event market on an integral basis, in a high quality."

MCH Group - Global Live Marketing

Reflecting the group's development, this former trade fair company
has repositioned itself and has taken on a new name and a new design:
Swiss Exhibition Group is being transformed into MCH Group, with a
new self-image which is expressed in its claim of "Global Live
Marketing".  The two-dimensional "MCH" word mark is surrounded by a
frame, depicted in perspective, which represents the multidimensional
portal nature of the group's activity. With the introduction of MCH
Group's new corporate communications, the holding company is to be
given a new name too. A proposal will be submitted to the next
General Meeting to the effect that MCH Swiss Exhibition (Holding)
Ltd. be renamed MCH Group Ltd.

Information on the MCH Group CD may be found at: www.mch-group.ch


Contact point for the media:


MCH Messe Schweiz (Holding) AG    Rufener Events Ltd. BSW
CH-4005 Basel                     Mühlebachstrasse 162
                                  CH-8008 Zürich
Christian Jecker
Unternehmenskommunikation         Jennifer Somm
+41 58 206 22 52                  +41 44 457 70 00
christian.jecker@messe.ch         jsomm@rufenerevents.ch
www.messe.ch                      www.rufenerevents.ch


 
--- End of Message ---

MCH Messe Schweiz (Holding) AG
 Basel 

WKN: 553176; ISIN: 
CH0010358494; Index: SPI, SPIEX, SSCI;
Listed: SWX Local Caps in SWX Swiss Exchange;
http://hugin.info/134007/R/1281954/286777.pdf


Copyright © Hugin AS 2009. All rights reserved.