Stuck in a dating app loop with no date in sight? A lawsuit filed Wednesday against
Tinder, Hinge and other Match dating apps are filled with addictive features that encourage “compulsive” use, the proposed class-action lawsuit claims.
The lawsuit filed in federal court in the
This, the suit claims, turns users into “addicts” who purchase ever-more-expensive subscriptions to access special features that promise romance and matches.
“Match’s business model depends on generating returns through the monopolization of users’ attention, and Match has guaranteed its market success by fomenting dating app addiction that drives expensive subscriptions and perpetual use,” the lawsuit says. It was filed by six dating app users and seeks class action status.
Representatives for
Though it focuses on adults, the lawsuit comes as tech companies face increasing scrutiny over addictive features that harm young people's mental health.
Match's apps, according to the lawsuit against the company, “employs recognized dopamine-manipulating product features” to turn users into “gamblers locked in a search for psychological rewards that Match makes elusive on purpose.”
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