Lulu's Fashion Lounge Holdings, Inc. announced the opening of its first bridal boutique in Los Angeles, offering a novel approach to the bridal shopping journey - from engagement to honeymoon - and delivering an elevated, end-to-end wedding attire shopping experience for discerning brides. Open beginning February 1, the bridal boutique is located on the upper level of the Lulus on Melrose retail location and is a specialized space dedicated to all one's bridal needs - from bridal gowns, bridesmaids dresses, bridal accessories, shoes and more. At launch, a curated selection of gowns will be available exclusively first at Lulus on Melrose.

One Destination for Every Wedding Occasion: The Lulus on Melrose bridal boutique is an end-to-end wedding attire experience, showcasing a curated selection of bridal dresses, bridesmaids dresses, bridal accessories and shoes. Brides visiting the boutique will experience Lulus? signature bridal concierge service in person, with ?Book A Styling Session?

appointments made online. During the appointment, customers will work directly with a bridal stylist who will deliver a white-gloved experience, guiding brides on sizing, fabrics, styling suggestions and special orders. Brides will be able to take their dresses home the same day or if ordered at the bridal boutique, will receive their dresses in a fraction of the time of traditional wedding dress orders.

Designed Like a Dream: The bridal boutique is designed for celebration, complete with unique, social-ready vignettes, complimentary non-alcoholic beverages and attentive customer service. Dreamy fabric-draping, pearl adornments and sumptuous velvet tufts set the scene for a memorable appointment. The focal point of the bridal boutique is a 3D seashell-inspired photo backdrop designed by artist and set designer Romain Goudinoux and exclusive to Lulus on Melrose, offering an enchanting and unforgettable photo moment just for bridal.