Twork will oversee Lucid's global communications team, which includes worldwide product, corporate, financial and internal communications; media relations; and social media. Twork will help Lucid's world-class executive team support and amplify the company's mission, working closely across all divisions internationally. He will report directly to Lucid CEO and CTO
Twork brings to Lucid more than two decades of global experience and a proven track record across communication, marketing and commercial strategy in technology, and automotive sectors.
A native Michigander, he started his career as a journalist and spy photographer under the legendary
'Nick has a rare blend of deep industry insight, emerging technology leadership, and a passion for our mission to decarbonize the transportation sector,' Rawlinson said. 'I'm confident Nick can help build awareness of our brand while supporting Lucid's ambitious growth plans.'
Twork joins the
'It's an honor - and a whole lot of fun - to be part of the world-class team that produces the most innovative EVs on Earth,' Twork said. 'As a longtime enthusiast of zero-emission transportation, I look forward to serving Lucid's mission of accelerating humanity's transition to sustainable transportation and energy.'
About Lucid:
Lucid (NASDAQ: LCID) is a
Excludes tax, title, license, options, destination and documentation fees. For U.S. market only.
Investor Relations Contact: investor@lucidmotors.com
Media Contact: media@lucidmotors.com
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