LT Foods's Joint Venture Company with Kameda Seika, (Japan's Rice Crackers Company) starts exporting Kari Kari in the markets of Australia & UAE. Introduced in India in January 2020, Kari Kari is a premium, healthy, rice based crunchy snack. Inspired by the famous Kameda Crisp a leader in Japanese rice cracker market with around 30% share, `Kari Kari' is made from rice and peanuts offering a range of hearty & wholesome savoury snack in four different flavours Chilli Garlic, Wasabi, Salt & Pepper and Spice Mania. Kari Kari is manufactured in LT Foods manufacturing facility at Sonepat, Haryana through indigenously grown and sourced ingredients. The
Company is also growing a specific type of rice locally, which is the key ingredient in the snack. Kari Kari is available in over select 700 Modern Trade & Standalone stores in the cities of New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad & Bhopal & is also available on leading e commerce platforms such as Amazon, Flipkart & Big Basket. Kari Kari has been promoted in India through a mix of digital marketing programs, and in store promotions. Kari Kari will now be available at Perth, Sydney & Dubai. The brand will also be distributed through the grocery chain store Aldi in Australia. LT Foods also plans to expand distribution of Kari Kari in GCC and New Zealand markets.