Jennifer Wilson has been named SVP and chief marketing officer for Lowe's Companies, Inc.

Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retail media network, according to a press release.

She will also build out a new customer experience integration organization designed to deliver end-to-end customer journeys to better meet the needs of Lowe's consumers. Wilson will continue to report to Bill Boltz, executive vice president of merchandising.

Wilson joined Lowe's in 2006 and most recently served as SVP, enterprise brand and marketing. .

"Jen's extensive marketing, merchandising and home improvement experience positions her well for this expanded role," Marvin Ellison, Lowe's chairman and CEO, said in the release.

"I am humbled and excited for the opportunity to continue elevating this great brand by leading a talented team of people who are customer and data obsessed," Wilson said in the release. "Working together with the exceptional talent across the business, our goal is to continue to unlock value for our customers while delivering business results for Lowe's."

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