Lotus Bakeries NV's board of directors has decided to expand its Executive Committee with the role of CEO Natural Foods. This new role will be fulfilled by Isabelle Macs, who is currently CFO of Lotus Bakeries. Mike Cuvelier will take over as the new CFO of the company.

Lotus Bakeries has been active in the natural snacking segment since the acquisition of British companies Urban Fresh Foods (UFF) and a majority stake in NaturalBalance Foods (NBF) in 2015. These activities are grouped in a brand-new NaturalFoods business unit. This decision was driven by the aim of retaining the culture and individuality of the companies UFF and NBF and respecting the specific characteristics associated with the natural snacking category in 2016, the products in the NaturalFoods business unit have proven to be a strongly growing segment in the UK.

In order to promote further internationalization, sales offices have since been set up to launch natural snacks in Europe and the United States, with the appointment of Isabelle Macs as the new CEO Natural Foods, Lotus Bakeries decides to build on existing opportunities. Mike Cuvelier graduated in Applied Economics from Ghent University. He has also completed a Master's in Accounting and Tax at Vlerick Business School and an Operational Management Program at INSEAD.

With this enhanced Executive Committee, Lotus Bakeries looks forward to continuing to grow the business, aim high and set its mind to the challenges of the future.