Locafy Article Accelerator, Based on Locafy’s Keystone Technology, Displays Promising Results in First Round of Preliminary Trials
Locafy Article Accelerator, a media publisher-specific product based on Locafy’s Keystone technology, specializes in rapidly increasing the prominence of advertorials within a recognized media brand in online search results for competitive keywords. Advertorials are articles in the format of a news or magazine article paid for by a business promoting its products or services. The
For media organizations, readership is a key metric in determining advertising value. These trials measured several key metrics, including impression and visitor counts, number of keywords for which articles ranked, and click-through-rate (CTR). After reviewing data taken directly from the client’s Google Search Console (GSC), Article Accelerator generated significant impacts within 30 days, including increases of up to 71% in both impression and visitor counts and up to a 193% increase in the volume of keywords for which the articles rank in Google search results, all while maintaining or growing CTR.
“Based on our successful initial trials, we believe that Article Accelerator has demonstrated that it can impact individual articles in highly competitive industries and markets,” said
“We believe that Locafy’s technology is crucial to this expansion – backed by Article Accelerator, media organizations will now be able to offer significantly amplified value to clients, expanding their potential customer bases. These initial trials have shown that our technology can increase article prominence in online search with impressive results compared to other available strategies for boosting Google search rankings. We believe that we’ve unlocked an immense and untapped market and are confident that we are primed to exploit this greenfield technology opportunity. We look forward to garnering a meaningful share of the market in the coming quarters.”
For more information about Locafy’s technology, including educational blogs and case studies, please view Locafy’s investor relations website at investor.locafy.com.
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