LG UNVEILS LARGE-SCREEN CINEMA 3D SMART TV LINE-UP OPTIMIZED FOR IMMERSIVE CINEMA 3D EXPERIENCE
Constantly Innovating, LG's 2012 Home Entertainment
Products
Offer the Latest in 3D Technologies and Smart TV
Features
SEOUL, Jan. 10, 2012 -- LG Electronics will unveil an
entourage of 3D excitement at the Consumer Electronics Show
(CES) in Las Vegas. Led by the 55-inch 3D OLED TV and the
84-inch 3D Ultra Definition (UD) TV, LG will present a wide
variety of new products, technologies and features catered
to please consumers worldwide. A thoroughly upgraded CINEMA
3D experience awaits, as LG's new CINEMA 3D Smart TVs,
monitors and projectors have been optimized with new and
upgraded technologies and features, including LG's fully
matured Smart TV ecosystem which contains over 1,200 apps
and premium 3D content.
LG will display over 500 products throughout its
2,043m2 booth, under the slogan, "How Smart Is Your 3D?"
Visitors will be given LG's light-weight and comfortable 3D
glasses, 120,000 of which will be available at CES, roughly
eight times the number of 3D glasses distributed at last
year's CES. LG will also attract visitors by installing an
ultra-large 3D screen at the booth entrance, composed of
122 55-inch 3D LCD TVs.
"The 3D and Smart TV revolution is just beginning and
LG is committed to convincing consumers the world over that
these technologies are the future, not just a fad," said
Havis Kwon, President and CEO of LG Electronics Home
Entertainment Company. "We will once again showcase the
excellence of CINEMA 3D, which has become the global
standard for 3D. CES also presents a meaningful opportunity
for us, as our CINEMA 3D Smart TVs strive to achieve the
global No. 1 market share."
Large-Screen CINEMA 3D Smart TVs
In light of increasing quantity and quality of 3D content,
consumer demand has been growing for larger screens which
can generate more realistic and immersive 3D viewing
experiences. As a result, LG will unveil a wider range of
large-screen CINEMA 3D Smart TVs, spanning between 55 and
84 inches.
CINEMA 3D Experience Zone
At the CINEMA 3D Experience zone, visitors will receive
LG's latest CINEMA 3D glasses, which employ new designs,
including curved lenses. Visitors can use a single pair of
CINEMA 3D glasses to browse through a myriad of LG's 3D
products, including CINEMA 3D Smart TVs, 3D monitors, 3D
notebooks and 3D projectors.
Visitors to LG's 3D Game zone will experience 3D
gaming via a range of 3D monitors connected to Microsoft's
XBox Kinect. The new 3D monitors have been optimized for
gaming, as evidenced in Dual Play, which allows two gamers
to simultaneously play the same game on a single monitor
without having to split the screen.
Immersive 3D Sound
Also at CES this year, LG has prepared a room, where
visitors can experience LG's 3D sound technology through
LG's new home theater system. Viewers can feel 3D movements
through the sound, as the sound output is synchronized with
the movement of various on-screen objects, allowing for a
more immersive viewing experience.
Smart TV: Upgrade of NetCast, LG's Proprietary Smart
TV Platform
Over the past year, LG has elevated the user experience of
its Smart TV function by adding over 1,200 apps and a range
of premium content services. Such growth in sophistication
has been accompanied by increased user convenience.
NetCast, LG's own Smart TV platform, has been upgraded and
an integrated search function has been added to allow
easier and quicker access to content. In turn, popular
search words can be used to search through LG's expansive
Smart TV ecosystem. In addition to basic communication
functions, social networking services (SNS) on LG's Smart
TV now permit users to "share" and "like" what they're
watching. NetCast will be the platform in approximately 60
percent of LG's flat-panel TVs introduced this
year.
Another noticeable advancement in user convenience is
the new Magic Remote. In addition to the familiar Point
control mode, the new Magic Remote allows three additional
modes: Voice Recognition, Magic Gesture and Wheel.
Combined, the four control modes facilitate easier, more
natural navigation and browsing. For instance, when
performing searches, users no longer have to punch in each
individual letter through on-screen menus, as Voice
Recognition allows users to simply speak into the Magic
Remote.
LG intends to deliver the most enjoyable Smart TV
experience through its CINEMA 3D Smart TVs. In order to
enhance LG's competitiveness in the quantity and quality of
3D content, LG will continue to add a range of high-quality
3D content, such as Hollywood movies and games, as well as
user-generated content (UGC).
LG Smart TV with Google TV
At CES 2012, LG will unveil the highly anticipated Google
TV. LG Smart TV with Google TV combines the familiarity of
Google's Android OS with the convenience and comfort of
LG's 3D and Smart TV technologies, offering consumers a new
and attractive home entertainment option.
LG Smart TV with Google TV is easy to use, due to the
combination of an Androidbased user interface and Magic
Remote Qwerty designed by LG, which combines the
user-friendly benefits of LG's Magic Remote with a QWERTY
keyboard.
CINEMA SCREEN Design
The CINEMA SCREEN Design is featured in middle- and
high-end 3D TVs from LG that will be launched during the
first quarter of 2012. The CINEMA SCREEN Design reduces the
bezel of 3D TVs to just one millimeter, creating a more
optimal and comfortable environment for immersive 3D
viewing, reminiscent of a movie theater. The CINEMA SCREEN
Design is also optimal for enjoying 3D content from LG's
Smart TV ecosystem.
LG plans to continue its aggressive 3D marketing
campaign by emphasizing the innovative CINEMA SCREEN
Design, which elevates immersion and 3D effect based on
LG's comfortable CINEMA 3D technology that requires
light-weight glasses.
The Next Generation Display: 55-inch 3D OLED TV
What sets LG's TV picture apart from other OLED TVs is its
4-Color Pixels and Color Refiner which work together to
generate natural and accurate colors that are sharp and
consistent. The 4-Color Pixels feature allows for more
accurate color depiction by using a set of four colors
(red, green blue and white) in comparison to the RGB setup
used by other OLED TV manufacturers. Color Refiner ensures
consistency in colors from a wider viewing angle via an LG
algorithm which improves and refines hues and tones. This
is in contrast to other OLED TVs which often exhibit
drastic changes in hues from different viewing angles and
abnormal color gamut.
Boasting an infinite contrast ratio, LG's OLED TV
exhibits vivid colors and the smallest details regardless
of the overall luminance of the on-screen image. In turn,
colors and details throughout an entire image are preserved
with utmost clarity and sharpness, even when displaying
scenes with dark lighting. Such color capabilities are
technically impossible with LED and LCD display panels. And
at 1,000 times faster than LED/LCD displays, LG's OLED TV
shows crystal clear motion without any blurring or
bleeding.
LG's 3D OLED TV is equipped with LG's Film Patterned
Retarder (FPR) CINEMA 3D technology, providing users with a
noticeably more comfortable 3D experience compared to the
active shutter 3D display of other 3D OLED TVs. FPR-type 3D
TVs cause less eye strain, while FPR-type 3D glasses are
far lighter than active shutter 3D glasses.
The energy efficient 3D OLED TV weighs a mere 7.5kg,
making it easy to install and move around. Because its
defect rate is minimal, the 3D OLED TV's productivity is
high. Meanwhile, the 3D OLED TV uses a WRGB-type LG display
panel, which is optimal for the production of large-screen
TVs and ensures low manufacturing costs.
The Next Generation Display: 84-inch 3D UD TV
LG's 3D UD TV boasts superb picture quality on an expansive
84-inch display panel. With 8 million pixels and four times
the resolution clarity (3840x2160) of existing Full HD TV
panels, the 3D UD TV provides the most convincing 3D
viewing experience currently available outside of a movie
theater.
3D IPS Monitors
LG will unveil several series of 3D IPS monitors. Overall,
LG will be bringing to market a total of 23 3D IPS monitors
in 2012. With LG's 3D IPS monitors, users can view 3D
content from a far wider angle of 178 degrees without any
changes in color or sacrifice in color
consistency.
The 27-inch DM92 series leads LG's 3D IPS monitor
line-up. With the application of LG's CINEMA SCREEN Design,
the DM92 series is equipped with a bezel that is just one
millimeter wide, further enhancing immersive 3D viewing.
Additionally, through LG's own eco-friendly technologies,
the 3D IPS monitors consume roughly 25 percent less energy
compared to existing IPS monitors.
CES Innovations Awards
LG received a total of 12 CES 2012 Innovations Awards,
including one Best of Innovations Award. The number of
awards was equivalent to those received for the 2011
awards. In TVs, two CINEMA 3D Smart TV models and 3D Smart
PDP TV won awards. Meanwhile, in the audio visual category,
the Smart TV Upgrader and the iPod Docking Speaker received
awards.
The 55-inch Full LED CINEMA 3D Smart TV exhibits
bright and clear Full LED picture quality, using LG's
proprietary nanotechnology. 3D immersion has been further
enhanced through minimized bezels. A wide variety of apps
and content can be accessed conveniently.
The CES Innovations Awards is awarded by the Consumer
Electronics Association (CEA) and the Industrial Design
Society of America (IDSA), which assess products based on
their technology and design.
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