Kuuhubb Inc. announced the successful soft launch of its newest game, “Tiles & Tales”. The new mobile game app will be a unique combination of two very popular genres within the female gaming community; match-3 and visual novels. Kuuhubb’s new “Tiles & Tales” match-3 game, targeting the female gaming market, has soft launched in select countries. Now available in the App Store for iOS devices and Google Play for Android devices. Tiles & Tales is the first game in the market to merge match-3 games and interactive visual novels. While the audiences of these two genres have traditionally been considered separate, market research conducted for Kuuhubb showed considerable overlap among players, making this game ideal for specifically catering to both groups in addition to holding significant cross-over appeal. The unique match-3 and visual novels combination has the potential to enhance the respective audience sizes and enables fans of one type of gaming to broaden their horizons by introducing them to another popular genre. In addition to the unique genre mash-up, Tiles & Tales introduces new game mechanics that set it apart from other match-3 games: throwing pieces to make matches, rather than simply tapping them, shakes up the traditional gameplay in a way that will get even the most experienced puzzle enthusiasts excited. From solving a murder to enjoying a romantic vacation, a wide variety of genres and art styles ensures that there is something that will appeal to every player. The well-stocked library has plenty more stories and adventures to come. One of the stories available was written by award-winning author Lisa Brunette, who has contributed to other major story-based games such as Choices and Matchington Mansion, among many others. Brunette is also the founder of a leading narrative design studio, Brunette Games. Tiles & Tales is the latest example of Finland’s game industry innovation and is the first game developed entirely in Kuuhubb’s Helsinki Game Studio using an in-house developed match-3 engine. The Company is focused on the expansion and diversification of its product portfolio through the creation of its second-generation games, and anticipates that the Kuuhubb game engine will significantly reduce the resources and time required to bring new titles to market.