NOVOGEN announced that NOVOGEN SAS and Hubbard LLC have entered into a strategic agreement with Wincorp International for the distribution of the NOVOgen BROWN and NOVOgen WHITE layers in multiple states in the U.S. This agreement goes into effect immediately and includes the supply to the major commercial egg producing states in the United States and also permits the export of NOVOGEN layers to certain countries on a non-exclusive basis. Large volumes of NOVOGEN breeding stock have already been placed in the Wincorp International facilities and will continue to be placed with the final goal to obtain a minimum 20% market share in the U.S. within 5 years. This agreement further solidifies the good business relationship which exists between Wincorp International, Hubbard LLC, and Groupe Grimaud.

The association began through Wincorp's subsidiary 'International Poultry Breeders' (IPB). Originally Hubbard LLC supplied IPB's South Georgia operation with a limited number of Hubbard M99 breeder males, but in the last few years this relationship has grown whereby the Hubbard M99 male x Hubbard Classic female breeder package is now widely supplied across all their locations in Arkansas, North & South Georgia, Tennessee and Jamaica.