Katalysen Ventures AB (publ) and G Design AB ("Gärde Design") announced a strategic partnership focused on empowering start-ups to integrate brand building and design into their business strategies from the earliest stages of their growth journeys. This collaboration is the result of both companies' dedication to the crucial early-stage innovation sector and their shared mission to make game-changing expertise and experience more accessible to early-stage start-ups. The combination of Katalysen Ventures' venture development expertise with Gärde Design's five decades of collective experience in creating strong brand identities is expected to have a significant and positive impact on the Nordic start-up ecosystem, and is hoped to inspire other similar partnerships between Nordic start-ups and Nordic world-class craftsmanship.

Early-stage companies often struggle to establish strong brand identities that resonate with their target audiences and the products they offer. This not only hampers sales, but it also makes it more difficult for start-ups to attract appropriate talent and investors. With a track record of comprehensive rebranding projects in the Nordics, including recent clients such as Ark Kapital and Billo, Gärde Design knows how to create compelling visual narratives and visual identities that help companies stand out in the market.

This lays the foundation for building brand awareness right from the start. Through this collaboration with Katalysen Ventures, Gärde Design expands its reach to more early-stage companies, and with a model adapted to early-stage circumstances. Simultaneously, Katalysen Ventures' portfolio companies gain access to Gärde Design's services, which can improve and expedite their brand efforts.

This support enhances the portfolio companies' growth and strengthens their positions in the market, fostering the creation of solid brand images and compelling narratives that resonate with customers, talent, and investors alike.