Genius Brands International announced by Genius Brands' Chairman and CEO Andy Heyward, to whom she will report. Setton will be based in London, UK. Setton is tasked with driving international sales of the Genius Brands' programming library, including its recently debuted new hit CGI-animated series, Rainbow Rangers, which premiered in November 2018 to top ratings in the U.S. on Nickelodeon's Nick Jr., as well as the Netflix Original preschool series Llama Llama, starring Jennifer Garner, which is currently in production on season two. Additional content sales under Setton's charge include Warren Buffett's Secret Millionaires Club, created with and starring iconic investor Warren Buffett; award-winning toddler brand Baby Genius; adventure comedy series Thomas Edison's Secret Lab; and other projects currently in development. Since April 2016, Setton has served as Managing Director for Ludorum in the U.K. and has been with the company overall for over a decade. Setton has garnered outstanding achievements in each of her escalating roles with the company, including International Sales and Licensing (2008) and as its Commercial Director (2015). In these various roles, Setton was responsible for developing and implementing the company strategy for the exploitation of Chuggington, its computer-animated television series, and managed relationships with all major clients, including Disney US, BBC, TF1 France, Super RTL Germany, ABC Australia and Fuji TV in Japan. Ludorum was recently sold to Herschend Entertainment Studios, and she will continue to be involved in their business moving forward under her consultancy company, Set On Brands Ltd. Previously, Setton spent two years in children's TV distribution as a Sales Executive responsible for the Asia territory working with other global children's animated properties, including Little Princess, Transformers, and My Little Pony. A fluent Japanese speaker, she has also worked in Japan as an account manager in the travel industry.