Ambitious lifestyle sports betting brand selects Kambi’s technology and services to enhance its North American sports betting positioning
Under the terms of the deal, MaximBet, which launched in September in partnership with the renowned men’s lifestyle media brand Maxim, will integrate Kambi’s sportsbook platform into its technology stack, aiding the brand’s strategy to accelerate its growth throughout North America.
As MaximBet continues to expand across
MaximBet is made up of a leading sports betting and casino website, MaximBet.com, and tailor-made native iOS and Android apps that allow users to bet on sports and casino. The brand leverages Maxim’s large, integrated network of print, digital and social platforms and events to engage the loyal Maxim community alongside its community of sports bettors.
MaximBet, which is live in
Kristian Nylén, CEO,
“The management team at
“This is an important partnership for
“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
The agreement is expected to have a small positive impact on Kambi’s 2022 revenue, however the partnership has the potential to become a material source of revenue over the course of the contract.
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