ORYX Gaming has extended its reach into the Netherlands, JVH gaming & entertainment group (“JVH”). The agreement also includes an integration with leading global sports betting provider Kambi Group, which announced a partnership with JVH in December 2020. The deal will see ORYX provide JVH with its ORYX Hub iGaming platform, an integration with Kambi Sportsbook and a variety of ORYX RGS and third-party aggregated content, taking JVH’s business online for the first time. The deal has been struck ahead of the much-anticipated opening of the online gambling market in the Netherlands in September of this year and will see JVH benefit from ORYX’s omni-channel and cross product iGaming platform, supporting casino and sportsbook verticals. The ORYX iGaming platform will sit at the core of the future JVH interactive business, and will feature a proprietary set of tools, including player and payments management, CRM and promotions, bonuses and rewards, fraud, rule engine, compliance, analytics, and reporting and CMS.