Announcement to the Market Opening of Shopping Ponta Negra

São Paulo, August 7, 2013. JHSF Participações S.A. announces the opening of Shopping Ponta
Negra, the newest shopping mall in the city of Manaus, on August 8, 2013.

The mall is at Avenida Coronel Teixeira, 5705, Ponta Negra, within the Parque Ponta Negra real estate project. The site is a tourist attraction on the banks of the Negro River, at the crossing of Ponta Negra and Jonasa avenues, about 8.3km from the Manaus international airport. The mall is strategically located within one of the most sophisticated districts in the Amazonas state capital, an area where luxury projects have enjoyed strong growth. The mall will be the only shopping complex within a 14 kilometer radius, serving primarily the districts of Ponta Negra, Adrianópolis, and Vieira Alves (Nossa Senhora das Graças).
In its first phase, the mall features 190 stores selling Brazilian as well as international brands. The three floors have a gross leasable area (GLA) totaling 37,000 square meters. A total of 94 percent of the store area has already been leased.
The store mix includes fashion, leisure, entertainment, dining, and services for the whole family. The project also features the area's first advanced multiplex. Five of the cinema theaters will open now, out of a total of 10 planned, including one 3D and three luxury theaters, all operated by the Cinépolis chain.

Many of the brands at Shopping Ponta Negra will open their first store in Manaus. In addition to anchor Zara, a Spanish fashion retailer, the mall will have Animale, Água de Coco (beach fashion), Osklen, New Balance, All Bags, Bobstore, Diesel, Richards, and Brooksfield Júnior. Shopping Ponta Negra will have other major anchors, such as Bemol, C&A, Cinépolis, Livraria Cultura, Renner, and Riachuelo. The food court will have 25 different restaurants, offering local and international cuisine, including local specialties, Italian, French, and Middle-Eastern food. The mall will also have an amusement park operated by the Diverbras chain and offer its shoppers beauty salons, a concierge, a VIP lounge, valet parking, and children's leisure area.

Facts and Figures

Website: http://www.shoppingpontanegra.com.br/
Gross leasable area: 36.532 square meters
Own leasable area: 29,225 square meters (JHSF owns 80 percent of the property) Expansion potential: another 9,704 square meters of total leasable area
190 stores total
Parking: 1,936 spaces, on three floors
Architect: André Sá
Landscaping: Maria João Dorey
Fully integrated with Parque Ponta Negra, which features seven residential towers and one extended-stay hotel
Owned by: 80% JHSF
Planning and development: JHSF
The first phase of the Shopping Ponta Negra project is the result of R$ 231.8 million (or R$ 206.0 million net of revenues from key money, in currency terms). We expect the mall to produce a steady, third year recurring net operating income (NOI) of about R$ 37.6 million.

R$' million

Gross Leasable Area (GLA)

Current

36,532

Expansions

9,704

Total

46,236

JHSF (GLA)

29,225

7,763

36,988

Capex JHSF

231.8

29.2

261.0

Capex net keymoney

206.0

23.2

229.2

Recurring NOI JHSF

37.6

8.5

46.1

This is the second of three malls JHSF plans to open this year. Now that Shopping Metrô Tucuruvi and Shopping Ponta Negra are operating, we expect to open Catarina Fashion Outlet, at km 60 of Rodovia Castelo Branco, about 30 minutes from São Paulo.

This opening is part of a strategic plan focusing on strong growth in the recurring income business (shopping malls and commercial properties). Ongoing projects will drive revenues to R$ 230 million in 2013 and to R$ 430 million by 2015, as shown in the chart below. By 2015 the recurring income division will be JHSF's largest business division in terms of cash generation and earnings.

NOTE: The current portfolio column includes the Cidade Jardim, Bela Vista, Metrô Tucuruvi, and Ponta Negra malls, in addition to other real estate property and services.

This amount will include lease revenues from malls and commercial buildings, as well as related activities such as mall, condominium, and parking administration services; telecommunication services; energy sales within projects; real estate consulting services to real estate investment funds; and investment in commercial properties through real estate investment funds. It does not include revenues from key money or from the Catarina Executive Airport.

About JHSF

JHSF is a leader in the luxury real-estate business in Brazil. The company (a) develops and operates shopping malls; (b) develops luxury residential and commercial properties within large- scale, mixed-used projects; (c) operates Fasano hotels; and (d) operates retail luxury brands. JHSF is listed in the New Market segment of BM&F Bovespa, under the JHSF3 ticker. For more information, visit www.jhsf.com.br/ri

Investor Relations Department:

Eduardo S. Camara Marc Grossmann Juliana Freitas ri@jhsf.com.br
+5511 3702-JHSF (5473)

This statement contains statements and prospective information regarding JHSF. Such statements and prospective information are based on assumptions and future expectations that may not happen and are not a guarantee of the future performance of the company.

Investors should be forwarded that the above statements and prospective information are and will, as applicable, subject to risks, uncertainties and other aspects relative to the operations and business environment of JHSF and its subsidiary and/or ass ociated companies, for which reason the actual results of the companies may be considerably different from the future results expressed or implied in this material.

Although JHSF believes that the assumptions and expectations employed in the disclosure of the statements and prospective information are reasonable and based on data presently available to company management, JHSF cannot guarantee the results or future events. J HSF is formally exempted from updating any of the statements and prospective information contained herein.

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