JD com : and Partners to Provide RMB1.5 Billion in Promotional Coupons to Boost Chi …
March 23, 2020 at 01:43 pm IST
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by Yuchuan Wang
On March 18th, JD.com announced to collaborate with brands to jointly provide RMB1.5 billion promotional coupons to consumers in China. The coupons are designed to generate demand that may have been suppressed by the COVID-19 epidemic, helping brands and merchants alike to resume sales and operations, facilitating economic growth.
The coupons will be rolled out in different phases with the first phase starting on March 26th, covering key categories including electronics and fast moving consumer goods.
The new initiative also demonstrates that the fight against COVID-19 has entered a new stage. As people recover from the epidemic, the need to increase consumer demand to support China's domestic economy has come to light.
Since the outbreak of COVID-19, JD.com has fully leveraged its strengths in supply chain, logistics and technology and partnered with a range of stakeholders to fight against the epidemic. As of March 2nd, JD.com has allocated over RMB 1 billion in this effort. Apart from donating and helping transport goods to the epicenter, the company has also launched a series of initiatives to support brands and merchants. On March 5th, JD.com announced the launch of the Spring Raindrop Planto allocate RMB 1.5 billion worth of marketing resources to support the resumption of operations.
(yuchuan.wang@jd.com)
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JD.com Inc. published this content on 23 March 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 March 2020 08:12:02 UTC
JD.com, Inc. is the No. 2 Chinese consumer Internet sales platform. In parallel to this activity, the group has developed a marketplace to connect third-party sellers with customers. Net sales break down by activity as follows:
- sale of products (85.7%): consumer electronic goods and electrical household goods (60.4% of net sales; computers and peripherals, digital products, mobile phones, TVs, players, loudspeakers, cameras, digital video cameras, games consoles, etc.) and other (39.6%; clothing and accessories, household goods, luxury products, home accessories, personal beauty products, cosmetics, food, media products, leisure goods, sports equipment, etc.);
- services (14.3%).