ST. LOUIS, Nov. 17 /PRNewswire/ -- Adamson, a full-service brand
experience agency, will be the new interactive marketing agency of record for
Rawlings Sporting Goods Company and Rawlings' sister company, Worth. The two
St. Louis-based sports equipment companies are owned by holding company Jarden
Corporation (NYSE: JAH) of Rye, N.Y. Previously, Factory Labs of Denver
provided interactive marketing services for the Rawlings brand.
Adamson will provide ongoing development of the Rawlings and Worth Web
sites as well as online promotions, online social applications, relationship
marketing, e-mail programs and new product launches.
Adamson has done prior interactive marketing work for both brands. This
year, the agency developed a Unity 3D online video game for Worth. The "Worth
Batting Cage" (http://www.worthsports.com/fun-games) game features numerous
Worth bats and is accessible via a Worth micro-site.
In 2006, Adamson developed and produced an online video, "Boy vs. Pinata,"
(http://video.aol.com/video-detail/boy-vs-pinata/2942398650) and implemented a
viral campaign in conjunction with the launch of the Rawlings Plasma Fusion
premium aluminum bat.
"The 'Boy vs. Pinata' video garnered 300,000 views online in less than a
month," said Lindsey Naber, brand manager for Rawlings. "Adamson's recent
interactive work for Worth also has been very successful. Their expertise in
online branding and strong ability to execute a wide range of digital work
that we have seen from Adamson made the agency our top choice for ongoing
interactive marketing."
"Adamson is very excited to have the opportunity to work with an iconic
brand like Rawlings and with Worth, the dominant equipment brand in baseball
and softball," said Alan Epstein, executive vice president and principal at
Adamson. "We look forward to developing many more innovative online solutions
for both brands that will keep their products at the top of their game."
Established in 1981, Adamson is a full-service agency that builds brands
for national and regional advertisers by designing meaningful brand
experiences for consumers. Adamson's strategic brand development process
focuses on the customer journey across all touch points with a brand.
Services include advertising, interactive marketing, public relations and
direct marketing. The award-winning agency, headquartered at 222 S. Central
Ave. in St. Louis with a second office in Kansas City, serves more than 30
national, regional and local clients. For more information, visit
http://www.adamson-usa.com.
For more information, contact:
Gail Gardner, 314/727-9500
SOURCE Adamson