Marble Financial Inc. announced a business partnership with Turnover Technologies and their product, TurnoverCRM. TurnoverCRM is an industry leading technology platform for the underbanked auto industry in Canada. It is designed for auto dealerships that want to improve their sales process and sell more cars.

TurnoverCRM automates the entire lead qualification process and tracks the direct ROI associated with marketing spend of the dealerships from the time the lead has been sourced to the time the consumer drives away with their vehicle purchase. TurnoverCRM eliminates the barriers to communication between the prospect and the sales team and streamlines the financing process from application to approval. Turnover currently has 30 auto dealerships using its technology platform, selling an average between1300-1500 vehicles, monthly.

Most of these purchases require financing from non-prime, alternative lenders. The monthly marketing spend per dealership varies between $10,000 to $40,000 per month, with the platform processing up to 6,000 digital leads monthly. The relationship between Turnover and Marble's Accumulate.AI is timely given existing inflationary, macro-economic conditions and the current high interest rate environment.

Many consumers are having a challenging time getting approved for financing their vehicle purchases due to poor credit and high consumer debt resulting in inability for consumers to afford monthly car loan payments. The partnership will enhance the ability for dealerships to monetize their marketing efforts and optimize their ROI on marketing spend while also enabling consumers to drive away with a vehicle. A win-win for both the consumer and the dealership.

Marble has recently introduced an innovative solution called Drive Away, which aims to revolutionize the process of securing vehicle financing through its MyMarble financial wellness engagement platform. This service connects individuals who have difficulty obtaining approval for their desired vehicle with trusted partners and financing options, thereby making vehicle ownership more accessible to Canadians. The combination of Accumulate.AI, Marble's financial wellness engagement platform, and Inverite's open banking income verification service, will enable auto dealerships using TurnoverCRM to tap into high-quality cost-per-lead programs and manage the full lifecycle of the prospects in TurnoverCRM.