According to big data software solutions and provider Sysorex (NASDAQ: SYRX), print advertising in the nation’s newspapers had its biggest gain in more than six months this past November. Based on results from its Shoom advertising analytics, newspaper advertising rose by an average of 15.8% over the prior month in nearly every one of the 42 categories it tracks. Retail advertising, which grew nearly 38%, was a particularly bright spot.

"Typically we see an increase in advertising heading into the holidays, particularly in areas such as Retail, Personal Services and Dining & Entertainment," said Michael Lynch, executive vice president for Sysorex's Shoom services. “But a month-to-month increase on the order we saw in the retail category in November is unusual; better than we’ve seen in several years. I think it shows that a lot of businesses are feeling confident about this holiday season.”

Among the six largest categories by ad count, Personal Services, which includes health, personal/beauty, financial, legal and similar services, grew by 15.4% and was top-ranked once again with a total of 120,968 ads, or roughly 1/5th of all ads placed. Auto & Vehicle Sales, which showed a more modest 3.3% increase over October remained in second with a total of 105,038 ads. Retail passed Real Estate to take third place, while Dining & Entertainment logged a healthy 17.2% increase to take the fifth spot from Constructions & Home Improvement.

Top Six Category Growth by Ad Volume

 
    Jun   Jul   Aug   Sep   Oct   Nov
Auto & Vehicle Sales   -14.5%↓   7.8%↑   -3.3%↓   -1.2%↓   22.6%↑   3.3%↑
Const. / Home Improve. -5.7%↓ -1.0%↓ 0.2%↑ -1.3%↓ 1.6%↑ 8.1%↑
Dining & Entertainment -9.7%↓ -0.1%↓ -4.1%↓ 0.9%↑ 11.3%↑ 17.2%↑
Personal Services -12.2%↓ -1.3%↓ 2.4%↑ 1.3%↑ 12.9%↑ 15.4%↑
Real Estate -16.0%↓ 0.0% 4.8%↑ -8.2%↓ 15.4%↑ 19.9%↑
Retail -14.6%↓ -1.0%↓ -1.0%↓ -1.0%↓ 10.6%↑ 37.6%↑
All Advertising -13.0%↓ 1.0%↑ -0.7%↓ -1.3%↓ 12.4%↑ 15.8%↑
 

Source: Shoom Ad Trends, November 2015

 

Solid Increases Across the Board

November ad placements increased in every one of the 42 categories Shoom tracks with the exception of Bridal/Wedding. While other categories grew an average of 15.8%, it declined by approximately 7%.

"November isn’t a big month for planning weddings," Lynch said. “Come January, however, you’ll see those numbers bounce back for the spring wedding season.”

About Shoom Ad Trends by Sysorex

Shoom Ad Trends provides monthly data and analysis on newspaper advertising in North America. Shoom is a collection of electronic services that provide advertising tracking, invoicing and proof-of-performance for nearly 700 newspapers throughout the United States and Canada. Launched in 2002, Shoom provides one of the newspaper industry's most comprehensive advertising databases, tracking over half a million ads each month in 44 categories with key metrics such as ad rate, size, run date and distribution region. In 2014 it tracked and provided analytics on more than 7.7 million print advertisements covering every major metropolitan region in North America.

About Sysorex

Sysorex develops the systems and solutions that power the data-driven enterprise. With an innovative approach to big data, analytics and the Internet of Things (IoT), we blend virtual data from software and networks with the huge volume of physical data generated by mobile devices and Internet-connected things to open new worlds of insight. Our unique solutions are helping organizations worldwide improve decision making, increase productivity, and fuel the discoveries of tomorrow. Headquartered in Palo Alto, California, we have regional offices in North America, South America, Europe and the Middle East. Visit www.sysorex.com, follow us @SysorexGlobal and Link up on LinkedIn.

Safe Harbor Statement

All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Sysorex and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, the company’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in the company’s periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements.