VivaKi announced that it has selected Innovid, Inc. as a global preferred video advertising partner. The selection was based upon a rigorous review of business requirements compiled by key Publicis agency leaders. Through the partnership, Publicis Groupe agencies and their clients will be able to enhance their storytelling capabilities through increased awareness, engagement, and time spent with video advertisements.

The partnership brings more solutions to brands as the video advertising marketplace continues to accelerate to an estimated $6 billion in the US in 2014 (eMarketer). It also helps address the fragmentation of video consumption across multiple screens by enabling brands to create, deliver, and measure interactive, dynamic, and pre-roll video experiences across screens on a single platform. Innovid currently delivers into smartphones, tablets, connected TVs, and gaming consoles.

Through its recent partnership with Cisco, Innovid will also provide a solution for Broadcast TV and 2(nd) Screen, which VivaKi clients will be able to integrate.