Infusion Brands International, Inc. Forms Global Alliance with A-Tech Maskin
April 05, 2012 at 09:07 pm IST
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Infusion Brands International, Inc. announced its newest global distribution alliance with A-tech Maskin in Sweden, continuing to improve the efficiency with which it can take new consumer products to market around the world. This agreement positions Infusion Brands to enter other Scandinavian markets, including a distribution opportunity in Norway already in the works. Infusion Brands is a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. This agreement grants A-tech Maskin the exclusive distribution rights in Sweden on one such product, DualSaw(R). DualSaw is an engineering wonder with two blades that simultaneously rotate in opposite directions, enabling home improvers and professionals to make smoother, more precise cuts with reduced kickback. As of December 2011, Infusion Brands was granted a worldwide exclusive license to manufacture and sell products that incorporate the patented Twinblade Technology, which was developed in Sweden nearly 20 years ago. A-tech Maskin is one of Sweden's most established consumer products companies. It participated in the biggest construction fair in Scandinavia last month, placing an order a few days following the fair.
Infusion Brands International, Inc. is a global consumer products company. The Company builds and markets brands utilizing international direct-to-consumer marketing channels. The Companyâs brands are DUALTOOLS, RONCO, DOC and eDIETS. The DUALTOOLS brand can be found online and in retail stores throughout North America, Europe, Australia, and Asia. Ronco is a consumer products brand, specializing primarily in the kitchen category. DOC Cloths are used for cleaning purposes. eDiets provides members with the guidance needed to obtain and maintain a healthy lifestyle, and nutritional products and supplements to help members lose weight, improve their health, and get in shape.