BEIJING, Jan. 24, 2012/PRNewswire/ -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Bona Film Group (Nasdaq: BONA), a leading film distributor in China, today announced that the 3D martial arts motion picture Flying Swords of Dragon Gate has generated more than $10 millionat the box office in 61 digital IMAX® theatres across Chinasince its opening Dec 15th, 2011. The film surpassed the previous record for highest-grossing Chinese-produced movie released in the IMAX format, set by Aftershock, and became the third-highest grossing IMAX DMR® title in Chinabehind Avatar and Transformers: Dark of the Moon.
Flying Swords of Dragon Gate: An IMAX 3D Experience is the first Chinese-language feature production to be released in IMAX with his Once Upon a Time in China, and also starsZhou Xun, Aloys Chen Kun, Kwai Lun-Mei, Li Yuchun and Fan Xiaoxuan.
Flying Swords of Dragon Gate: An IMAX 3D Experience was digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.
About Flying Swords of Dragon Gate
Chow Wai-On, a Ming Dynasty general played by Jet Li, finds
himself at odds with (), an evil, power-hungry eunuch.
Eventually, these two adversaries cross paths with () at
the titular Dragon Gate Inn, a remote outpost in the desert
at the very frontier of the kingdom.
About Bona Film Group Limited
Bona Film Group Limited (Nasdaq: BONA) is a leading film
distributor in China, with an integrated
business model encompassing film distribution, film
production, film exhibition and talent representation.
Bona distributes films to Europe, Greater China, Korea, Southeast Asiaand the United States, invests and produces movies in a variety of genres, owns and operates seventeen movie theaters and manages a range of talented and popular Chinese artists.
About IMAX China
IMAX (Shanghai) Multimedia Technology Co.,
Ltd. (IMAX China) is a wholly-owned subsidiary of IMAX
Corporation, and is formed under the laws of the
People's Republic of China. IMAX China was
established by IMAX Corporation specifically to oversee the
expansion of IMAX's business throughout Greater
China.
About IMAX Corporation
IMAX Corporation is one of the world's leading
entertainment and technology companies, specializing in the
creation and delivery of premium, awe-inspiring
entertainment experiences. With a growing suite of
cutting-edge motion picture and sound technologies, and a
globally recognized entertainment brand, IMAX is singularly
situated at the convergence of the entertainment industry,
innovation and the digital media world. The industry's
top filmmakers and studios are utilizing IMAX theatres to
connect with audiences in extraordinary ways, and as such,
the IMAX network is among the most important and successful
theatrical distribution platforms for major event films
around the globe. The Company's new digital projection
and sound systems - combined with a growing blockbuster
film slate - are fueling the rapid expansion of the IMAX
network in established markets such as North
America, Western Europe, and
Japan, as well as emerging markets such as
Chinaand Russia. IMAX theaters
deliver the world's best cinematic presentations using
proprietary IMAX®, IMAX® 3D, and IMAX DMR® (Digital
Re-Mastering) technologies. IMAX DMR enables virtually any
motion picture to be transformed into the unparalleled
image and sound quality of The IMAX Experience®.
IMAX is headquartered in New York, Torontoand Los Angeles, with offices in London, Tokyo, Shanghaiand Beijing. As of September 30, 2011, there were 583 IMAX theatres (441 commercial multiplex, 23 commercial destination and 119 institutional) operating in 48 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at . You may also connect with IMAX on () and ().
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the opportunities that may be presented to and pursued by IMAX, the performance of IMAX DMR films, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes and developments in the commercial exhibition industry, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions, foreign currency fluctuations and IMAX's prior restatements and the related litigation. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Business Media: IMAX Corporation - New York Ann Sommerlath 212-821-0155 Sloane & Company - New York Whit Clay 212-446-1864 | Investors: IMAX Corporation - New York Heather Anthony 212-821-0121 Entertainment Media: IMAX Corporation - Los Angeles Christine Tasto 310-255-5547 Principal Communications Group - Los Angeles Melissa Zuckerman/Paul Pflug 323-658-1555 Bona Film Group Limited Jeffrey Chan +(86)186 1006 2266 |
SOURCE IMAX Corporation
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